1. Why has DX not advanced in primary industries?

The primary industries, alongside healthcare, are among the sectors where digital transformation (DX) has not progressed significantly. Although agriculture may appear to have a high level of adoption, this is largely driven by major manufacturers focusing on automation of agricultural machinery. Internal management processes, however, see a much lower adoption rate.

So, why has DX not advanced in the primary industry sector? The main reasons might include the following:

1. Lack of Interest
   Many individuals in primary industries are older and may not have a strong desire to embrace digitalization in the first place.

2. Lack of Financial Resources
   Very few companies or individuals in primary industries have the financial capacity to invest in DX.

3. Lack of Specialized Tools
   Even when funds are available, there are no tools tailored to the unique requirements of primary industries, which often have specific and complex rules.

4. Lack of Basic Skills to Use Tools
   Limited basic computer skills create a high hurdle to using new tools effectively after they are introduced.
    

2. Our Approach

▶︎A System that Feels Natural and Invites Use

Our SaaS service, Smart Order, is designed with a focus on intuitive usability, evolving daily through continuous improvements to ensure it becomes more familiar with each use. Notably, the average age of our daily users is over 60 years old.

Interestingly, we observed that older users adapt faster than those in their twenties. While this is just a hypothesis, it may be because, without previous tools, older users face fewer psychological barriers to adapting to a tool’s functions. Conversely, those with established familiarity with tools like Excel often face a psychological hurdle when needing to adjust their habits.

▶︎Cost-Reduction Based Pricing Model

Although many in primary industries understand the need for a stable, long-term management system, short-term financial commitments often become a psychological barrier to adopting one.

Before introducing our system, we always calculate the cost savings it can achieve. Rather than focusing solely on long-term benefits, we ensure immediate cost reductions to generate system fees, providing clients with reassurance and fostering long-term partnerships.

▶︎A System and Development Team Specialized in Primary Industries

While there are countless system development companies, few specialize in primary industries. Since before our incorporation, we have exclusively focused on developing solutions tailored to primary industries.

▶︎Collaborative Implementation Support

We don’t simply provide a system and leave the rest to the client. We carefully consider key points for successful implementation, including the minimum computer skills required, and conduct a three-day training session during the rollout. This hands-on approach ensures that our clients are fully supported during implementation.